My Cart

Free delivery on UK orders (minimum order of £100). SHOP NOW!

Privacy Policy

Dayson Enterprises Limited ("We") are committed to protecting and respecting the privacy of all Jennifer Anne customers and all visitors (together and separately “you”) to the Jennifer Anne website at (our site).

This policy together with our Terms and Conditions sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.  Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting, logging into or registering on our site you are accepting and consenting to the practices described in this policy.

 Dayson Enterprises Limited of Thornton House, Thornton Road, Wimbledon, London SW19 4NG is the Data Controller responsible for protecting the personal information you provide to us.

Our nominated representative for the purpose of the relevant Data Protection regulations is Jennifer Ison.

Information we may collect from you

We may collect and process the following data about you:

  • Information you give us. You may give us information about you by filling in forms on our site or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register to use our site, subscribe to our service, search for a product, place an order on our site, participate in discussion boards or other social media functions on our site, enter a competition, promotion or survey and when you report a problem with our site. The information you give us may include your name, address, e-mail address and phone number, financial and credit card information, personal description and photograph.
  • Information we collect about you. With regard to each of your visits to our site we may automatically collect the following information:
    • technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
    • information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.
  • Information we receive from other sources. We may receive information about you if you use any of the other websites we operate or the other services we provide. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.


Our website is hosted on Shopify, an ecommerce platform. We sell our products through this platform. Your data is stored through Shopify’s data storage, databases and the general Shopify application. Any payments you make for our products are made through a Shopify payment gateway, Shopify stores your credit card or PayPal account data in respect of this payment. Shopify encrypts the data and stores it for the time necessary to complete your purchase transaction. The Payment Card Industry Data Security Standard (PCI DSS) is an information security standard for organisations that handle credit card and debit card information. Shopify is certified Level 1 PCI DSS compliant and this compliance extends to all online stores powered by Shopify. Our website is PCI compliant.


Our website uses cookies to distinguish you from other users of our website. We use them for a range of information, for example to record the number of visits to a store by a single customer, to store information about your session on our website (referrer, landing page etc) and so on. Cookies are small text files that are saved on your computer to enable you to you use our website easily. You can choose whether to accept cookies or not and you do not need them to be able to use the Jennifer Anne website. If you reject or delete cookies it may be, however, that our site is not as easy to use as it would be if you accepted cookies.  Cookies help us to provide you with a good experience when you browse our website and also allow us to improve our site. We do not use cookies to store sensitive information, for example your personal or payment details. The cookies are not assigned to any particular person, so no connection can be made between the information from the cookies and personal information of a website user.

We also use cookies of third parties. Google Analytics, for example, a service provided by Google, and Shopify also use cookies that help us analyse how our website is used. Google uses this information to evaluate visitors’ use of the website, for example how customers arrive at the website or browse it and highlight areas that we can improve such as navigation on the website.

Uses made of the information

We use information held about you in the following ways:

  • Information you give to us. We will use this information:
    • to enable us to provide you with access to all parts of our Site;
    • to carry out our obligations arising from any contracts entered into between you and us and to provide you with theinformation, products and services that you request from us;
    • where you have consented, to provide you with information about other goods and services we offer that we feel may be of interest to you;
    • to notify you about changes to our service;
    • to send you communications and analyse it so that we can improve our business and service to customers and ensure that content from our site is presented in an effective manner for you and for your computer.
  • Information we collect about you. We will use this information:
    • to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
    • to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
    • to allow you to participate in interactive features of our service, when you choose to do so;
    • as part of our efforts to keep our site safe and secure;
    • to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
    • to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.
  • Information we receive from other sources. We may combine this information with information you give to us and information we collect about you. We may us this information and the combined information for the purposes set out above (depending on the types of information we receive).

Disclosure of your information

We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may share your information with selected third parties including:

  • Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you.
  • Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users. We may also use such aggregate information to help advertisers reach the kind of audience they want to target. We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience.
  • Analytics and search engine providers that assist us in the improvement and optimisation of our site.

We may disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  • If Dayson Enterprises Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms and Conditions and other agreements; or to protect the rights, property, or safety of Dayson Enterprises Limited, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Where we store your personal data

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted by Shopify using SSL technology. Where we have given you (or where you have chosen) a password, which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Your rights

You have the right to ask us not to process your personal data for marketing purposes. We will inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data.  You can also exercise the right at any time by contacting us at  Dayson Enterprises Limited, Thornton House, Thornton Road, Wimbledon, London SW19 4NG or by email at

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates.  If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies.  Please check these policies before you submit any personal data to these websites.

How to opt out

If you have opted in to receiving marketing communications from us you may opt out at any time by (i) emailing us at with the words unsubscribe in the subject line (ii) clicking on unsubscribe in any marketing email you receive from us. Please allow for up to 7 days for any unsubscribe emails.

Access to information

The relevant Data Regulations gives you the right to access information held about you.  

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to

Join our Mailing List

Sign-up to our mailing list and receive 10% off your first order and one free return.

My Cart

Subtotal: £0.00

Your cart is currently empty.